Buying’ or ‘consumer’ behaviour decision models
Version 2 2024-06-06, 02:44
Version 1 2015-03-20, 15:03
chapter
posted on 2024-06-06, 02:44 authored by L Brennan, WW Binney, L Parker, T Aleti, D NguyenThis is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
History
Chapter number
20Pagination
225-267ISBN-13
9781782548140ISBN-10
1782548149Language
EngPublication classification
BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2014, Edward ElgarExtent
26Editor/Contributor(s)
Brennan L, Binney W, Parker L, Aleti T, Nguyen DPublisher
Edward ElgarPlace of publication
Cheltenham, U. K.Title of book
Social Marketing and Behaviour ChangeUsage metrics
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