Aims of this chapter<br>* To situate the role of evaluation within the public relations campaign and examine approaches to evaluation<br>* To identify common barriers to campaign evaluation and consider how these can be addressed
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engPublication classification
B1 Book chapterCopyright notice
2009, Oxford University PressExtent
15Editor/Contributor(s)
M Sheehan, R XavierChapter number
5Pagination
65 - 80ISBN-13
9780195559101Title of book
Public relations campaignsPublisher
Oxford University PressPlace of publication
South Melbourne, Vic.Usage metrics
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