Campaign evaluation
Aims of this chapter
* To situate the role of evaluation within the public relations campaign and examine approaches to evaluation
* To identify common barriers to campaign evaluation and consider how these can be addressed
* To situate the role of evaluation within the public relations campaign and examine approaches to evaluation
* To identify common barriers to campaign evaluation and consider how these can be addressed
History
Title of book
Public relations campaignsChapter number
5Pagination
65 - 80Publisher
Oxford University PressPlace of publication
South Melbourne, Vic.ISBN-13
9780195559101Language
engPublication classification
B1 Book chapterCopyright notice
2009, Oxford University PressExtent
15Editor/Contributor(s)
M Sheehan, R XavierUsage metrics
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