Case Study - Brand Beckham
chapter
posted on 2008-01-01, 00:00 authored by Sharyn McdonaldCase Study - Brand Beckham
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Language
engPublication classification
BN.1 Other book chapter, or book chapter not attributed to DeakinExtent
13Editor/Contributor(s)
Smith APagination
124-124ISBN-13
9780750686853ISBN-10
0750686855Research statement
This case contributed to the book Smith, A.C.T. 2009, Introduction to Sport Marketing.Publisher
ElsevierPlace of publication
Amsterdam, The NetherlandsTitle of book
Introduction to sport marketingUsage metrics
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