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Case Study - Positioning Sport Through Commercialised Grass Roots Initiatives

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posted on 2008-01-01, 00:00 authored by Sharyn McdonaldSharyn Mcdonald
Case Study - Positioning Sport Through Commercialised Grass Roots Initiatives

History

Pagination

99-101

ISBN-13

9780750686853

ISBN-10

0750686855

Language

eng

Research statement

This case contributed to the book Smith, A.C.T. 2009, Introduction to Sport Marketing.

Publication classification

BN.1 Other book chapter, or book chapter not attributed to Deakin

Extent

13

Editor/Contributor(s)

Smith A

Publisher

Elsevier

Place of publication

Amsterdam, The Netherlands

Title of book

Introduction to Sport Marketing

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Grass Roots InitiativesalliancessponsorshipNestlé

    Licence

    All Rights Reserved

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