Case Study - Sponsorship and the Tour de France
chapter
posted on 2008-01-01, 00:00 authored by Sharyn McdonaldCase Study - Sponsorship and the Tour de France
History
Pagination
226-228ISBN-13
9780750686853ISBN-10
0750686855Language
engResearch statement
This case contributed to the book Smith, A.C.T. 2009, Introduction to Sport Marketing.Publication classification
BN.1 Other book chapter, or book chapter not attributed to DeakinExtent
13Editor/Contributor(s)
Smith APublisher
ElsevierPlace of publication
Amsterdam, The NetherlandsTitle of book
Introduction to Sport MarketingUsage metrics
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