Case Study - Sponsorship and the Tour de France

Mcdonald, Sharyn

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Case Study - Sponsorship and the Tour de France

chapter

posted on 2008-01-01, 00:00 authored by Sharyn McdonaldSharyn Mcdonald

Case Study - Sponsorship and the Tour de France

History

Title of book

Introduction to Sport Marketing

Pagination

226 - 228

Publisher

Elsevier

Place of publication

Amsterdam, The Netherlands

ISBN-13

9780750686853

ISBN-10

0750686855

Language

eng

Research statement

This case contributed to the book Smith, A.C.T. 2009, Introduction to Sport Marketing.

Publication classification

BN.1 Other book chapter, or book chapter not attributed to Deakin

Extent

13

Editor/Contributor(s)

A Smith

Usage metrics

Keywords

Tour de France sponsorship scandal

File(s) under permanent embargo

Case Study - Sponsorship and the Tour de France

History

Title of book

Pagination

Publisher

Place of publication

ISBN-13

ISBN-10

Language

Research statement

Publication classification

Extent

Editor/Contributor(s)

Usage metrics

Categories

Keywords

Licence

Exports