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Case study1a: Australia post's mobile apps

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posted on 2014-01-01, 00:00 authored by Deirdre Quinn-AllanDeirdre Quinn-Allan
Case study1a: Australia post's mobile apps

History

Title of book

Advertising an integrated marketing communications perspective

Pagination

104 - 106

Publisher

McGraw-Hill Education

Place of publication

Northryde, N.S.W.

ISBN-13

9781308218830

Edition

3rd

Publication classification

BN.1 Other book chapter, or book chapter not attributed to Deakin

Copyright notice

2014, McGraw-Hill Education

Editor/Contributor(s)

G Blech, M Belch, G Kerr, I Powel

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