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Case study 7.2 : segmenting the market for theatre-events

chapter
posted on 2006-01-01, 00:00 authored by Anne-Marie Hede
Case study 7.2 : segmenting the market for theatre-events

History

Title of book

Marketing research

Pagination

1 - 898

Publisher

Pearson Education Australia

Place of publication

Frenchs Forest, N.S.W.

ISBN-13

9780733970047

ISBN-10

0733970044

Edition

3rd ed.

Language

eng

Publication classification

BN Other book chapter, or book chapter not attributed to Deakin

Editor/Contributor(s)

N Malhotra

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