Case study : Coke Zero
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engNotes
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B1 Book chapterCopyright notice
2009, McGraw-Hill AustraliaExtent
16Editor/Contributor(s)
G Belch, M Belch, G Kerr, I PowellChapter number
3Pagination
86 - 89ISBN-13
9780074717660Title of book
Advertising and promotion : an integrated marketing communications perspectivePublisher
McGraw-Hill AustraliaPlace of publication
Sydney, N.S.W.Usage metrics
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