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Case study : Coke Zero

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posted on 2009-01-01, 00:00 authored by Deirdre Quinn-AllanDeirdre Quinn-Allan
Case study : Coke Zero

History

Title of book

Advertising and promotion : an integrated marketing communications perspective

Chapter number

3

Pagination

86 - 89

Publisher

McGraw-Hill Australia

Place of publication

Sydney, N.S.W.

ISBN-13

9780074717660

Language

eng

Notes

Case study

Publication classification

B1 Book chapter

Copyright notice

2009, McGraw-Hill Australia

Extent

16

Editor/Contributor(s)

G Belch, M Belch, G Kerr, I Powell

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    Licence

    All Rights Reserved

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