Case study : fitness segment a Wii bit larger than expected!

Callaghan, Michael

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Case study : fitness segment a Wii bit larger than expected!

chapter

posted on 2010-01-01, 00:00 authored by Michael CallaghanMichael Callaghan

Case study : fitness segment a Wii bit larger than expected!

History

Title of book

Marketing with mymarketinglab

Chapter number

11

Pagination

368 - 370

Publisher

Pearson Australia

Place of publication

Frenchs Forest, N.S.W.

ISBN-13

9781442511248

Edition

8th

Language

eng

Publication classification

BN Other book chapter, or book chapter not attributed to Deakin

Copyright notice

2010, Pearson Australia (a division of Pearson Australia Group Ply Ltd)

Extent

19

Editor/Contributor(s)

P Kotler, L Brown, L Burton

File(s) under permanent embargo

Case study : fitness segment a Wii bit larger than expected!

History

Title of book

Chapter number

Pagination

Publisher

Place of publication

ISBN-13

Edition

Language

Publication classification

Copyright notice

Extent

Editor/Contributor(s)

Usage metrics

Categories

Keywords

Licence

Exports