Case study : the museum of contemporary art : a not- for-profit cultural icon markets itself
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posted on 2003-01-01, 00:00 authored by Ruth RentschlerCase study : the museum of contemporary art : a not- for-profit cultural icon markets itself
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Title of book
Principles of marketingChapter number
5Pagination
176 - 178Publisher
PearsonPlace of publication
Frenchs Forest, N.S.W.ISBN-13
9781740098113ISBN-10
1740098110Edition
2nd ed.Language
engNotes
This is a case study that forms the last section of chapter 5.2Publication classification
BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2003, Pearson Education Australia Pty LtdExtent
16Editor/Contributor(s)
P Kotler, S Adam, L Brown, G ArmstrongUsage metrics
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