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Cause Related Marketing: Models of Business Support for Charity
Version 2 2024-06-19, 12:51
Version 1 2023-02-05, 23:24
chapter
posted on 2024-06-19, 12:51 authored by DHB Bednall, IM Walker, H LeRoy, D CurlCause Related Marketing: Models of Business Support for Charity
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315-Publisher DOI
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2363-6165eISSN
2363-6173ISBN-13
9783319173559Publication classification
B1.1 Book chapterPublisher
Springer International PublishingTitle of book
Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceUsage metrics
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