Cause related marketing: can it work for the arts?

chapter

posted on 2006-01-01, 00:00 authored by H McDonald

Cause related marketing: can it work for the arts?

History

Chapter number

11

Pagination

151-162

Open access

Yes

ISBN-13

9788131404454

ISBN-10

8131404455

Edition

1st ed.

Language

eng

Notes

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Publication classification

B1 Book chapter

Copyright notice

2006, ICFAI University Press

Extent

13

Editor/Contributor(s)

Ghosh S, Posa V

Publisher

ICFAI University Press

Place of publication

Hyderabad, India

Title of book

Cause related marketing: an introduction

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Categories

No categories selected

Keywords

150599 Marketing not elsewhere classified

Licence

All Rights Reserved

Exports