Community relations : gateways support services 2005- 06
Aims of this chapter
* To define the qualities of a sustained and effective community relations campaign that meets extended social, ethical and economic imperatives
* To demonstrate how organisations can choose communicative activities that holistically build community, cooperation and trust, as well as providing important funds
* To identify other trends in community relations and highlight their limitations
* To define the qualities of a sustained and effective community relations campaign that meets extended social, ethical and economic imperatives
* To demonstrate how organisations can choose communicative activities that holistically build community, cooperation and trust, as well as providing important funds
* To identify other trends in community relations and highlight their limitations
History
Title of book
Public relations campaignsChapter number
6Pagination
81 - 97Publisher
Oxford University PressPlace of publication
South Melbourne, Vic.ISBN-13
9780195559101Language
engPublication classification
B1 Book chapter; B Book chapterCopyright notice
2009, Mark Sheehan and Robina XavierExtent
15Editor/Contributor(s)
M Sheehan, R XavierUsage metrics
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