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Consumer loyalty versus propensity to switch between providers in digital product markets

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posted on 2008-01-01, 00:00 authored by G Kazakevitch, Lioubov Torlina
Consumer loyalty versus propensity to switch between providers in digital product markets

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Chapter number

27

Pagination

407 - 420

Open access

  • Yes

ISBN-13

9789606672316

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

B1 Book chapter

Copyright notice

2008, Athens Institute for Education and Research

Extent

36

Editor/Contributor(s)

G Papanikos

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