Consumption, Production and Entrepreneurship in the Time of Coronavirus

Consumer behavior and business relations have been dramatically impacted by the COVID-19 pandemic. Governmental health measures that have been implemented worldwide, such as lockdowns and social distancing rules have transformed consumer spending habits in a way we have never experienced before. Similarly, businesses have managed to adapt to an unpredictable future. Divided into sections on production, consumption, and entrepreneurship, this volume explores how consumer behavior has changed, while also evaluating new business opportunities afforded by the pandemic. Bringing together psychology and marketing scholars from around the world, this interdisciplinary book will inform research on how business adapt to crises.