Country Image and Brand Image: An International Investigation of Made in Italy
Version 2 2024-06-07, 01:19
Version 1 2023-02-07, 03:34
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posted on 2024-06-07, 01:19 authored by G Aiello, R Donvito, MT EwingCountry Image and Brand Image: An International Investigation of Made in Italy
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235-Publisher DOI
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2363-6165eISSN
2363-6173ISBN-13
9783319108728Publication classification
B1.1 Book chapterPublisher
Springer International PublishingTitle of book
Developments in Marketing Science: Proceedings of the Academy of Marketing SciencePublication URL
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