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Cultural event tourism : modelling performing arts tourism events and effective marketing strategies
chapter
posted on 2004-01-01, 00:00 authored by Pandora KayCultural event tourism : modelling performing arts tourism events and effective marketing strategies
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Title of book
Festivals and tourism : marketing, management and evaluationPagination
15 - 31Publisher
Business Education PublishersPlace of publication
Sunderland, EnglandISBN-13
9781901888348ISBN-10
1901888347Language
engPublication classification
B1.1 Book chapterCopyright notice
2004, Business EducationExtent
12Editor/Contributor(s)
P Long, M RobinsonUsage metrics
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