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Customer equity reporting

chapter
posted on 2015-01-01, 00:00 authored by T Wiesel, Bernd SkieraBernd Skiera
Customer equity reporting

History

Chapter number

20

Pagination

466-482

Publisher DOI

ISBN-13

9781781004975

Language

eng

Publication classification

B Book chapter, B1.1 Book chapter

Copyright notice

2015, The Editors

Extent

21

Editor/Contributor(s)

Kumar V, Shah D

Publisher

Edward Elgar

Place of publication

Cheltenham, Eng.

Title of book

Handbook of research on customer equity in marketing

Series

Research handbooks in business and management

Usage metrics

    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

    Exports

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