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Customer equity reporting

chapter
posted on 2015-01-01, 00:00 authored by T Wiesel, Bernd SkieraBernd Skiera
Customer equity reporting

History

Title of book

Handbook of research on customer equity in marketing

Series

Research handbooks in business and management

Chapter number

20

Pagination

466 - 482

Publisher

Edward Elgar

Place of publication

Cheltenham, Eng.

ISBN-13

9781781004975

Language

eng

Publication classification

B Book chapter; B1.1 Book chapter

Copyright notice

2015, The Editors

Extent

21

Editor/Contributor(s)

V Kumar, D Shah

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