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Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia
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posted on 2015-01-01, 00:00 authored by Ahmed FerdousAhmed Ferdous, Michael PolonskyMichael Polonsky, B Brijnath, A RenzahoDesigning social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia
History
Chapter number
20Pagination
349-364Publisher DOI
ISSN
2213-994XeISSN
2213-9958ISBN-13
9783319198682Language
engPublication classification
B1 Book chapter, B Book chapterCopyright notice
2015, SpringerExtent
21Editor/Contributor(s)
Wymer WPublisher
SpringerPlace of publication
Berlin, GermanyTitle of book
Innovations in social marketing and public health communication: improving the quality of life for individuals and communitiesSeries
Applying Quality of Life ResearchUsage metrics
Categories
Keywords
Blood DonationSocial MarketingSocial SciencesScience & TechnologyLife Sciences & BiomedicineCommunicationPublic, Environmental & Occupational HealthQUALITATIVE RESEARCHPSYCHIC DISTANCEMEDICAL-RESEARCHMOTIVATIONSKNOWLEDGEATTITUDESBELIEFSDONORSCARE920299 Health and Support Services not elsewhere classified150502 Marketing CommunicationsDepartment of Marketing
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