Title of book
Marketing of sportChapter number
12Pagination
239 - 265Publisher
PearsonPlace of publication
Harlow, EnglandISBN-13
9780273688266ISBN-10
027368826XLanguage
engNotes
Overview of chapter; Introduction; Direct marketing; Database marketing; Web and email list database creation; Database privacy policies; Online marketing; Applications of the internet for sport; Conclusions; Discussion questions; Guided reading; Bibliography; Recommended web sitesPublication classification
B2 Book chapter in non-commercially published bookExtent
24Editor/Contributor(s)
J Beech, S Chadwick
