Deakin University
Browse
tscherning-roleofsocialnetworks-2010.pdf (204.8 kB)

Early adoption of mobile devices : a social network perspective

Download (204.8 kB)
chapter
posted on 2010-01-01, 00:00 authored by Heidi Tscherning, L Mathiassen
As mobile devices have become the personal information-processing interface of choice, many individuals seem to swiftly follow fashion. Yet, the literature is silent on how early adopters of mobile devices overcome uncertainties related to shifts in technology. Based on purposive sampling, this paper presents detailed insights into why and how five closely related individuals made the decision to adopt the iPhone before it was available through traditional supply chains. Focusing on the role played by social networks, we analyze how adoption threshold, opinion leaders, social contagion, and social learning shaped adoption behaviors and outcomes. The analyses confirm that network structures impact the early decision to accept the iPhone; they show that when facing uncertainty, adoption decisions emerged as a combined result of individual adoption reflections and major influences from the social network as well as behaviors observed within the network, and, they reveal interesting behaviors that differed from expectations. In conclusion, we discuss implications for both theory and practice.

History

Title of book

Human benefit through the diffusion of information systems design science research

Chapter number

3

Pagination

52 - 70

Publisher

Springer-Verlag

Place of publication

Berlin, Germany

ISBN-13

9783642121128

ISBN-10

3642121128

Language

eng

Publication classification

B1.1 Book chapter

Copyright notice

2010, Springer

Extent

19

Editor/Contributor(s)

J Pries-Heje, J Venable, D Bunker, N Russo, J DeGross

Usage metrics

    Research Publications

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC