Emerging brands: the case of China

chapter

posted on 2011-01-01, 00:00 authored by Mike Ewing, L Windisch, J Zeigler

Emerging brands: the case of China

History

Title of book

Perspectives on Brand Management

Chapter number

13

Pagination

213 - 228

Publisher

Tilde University Press

Place of publication

Prahran Vic.

ISBN-13

9780734610652

Language

eng

Publication classification

B1.1 Book chapter

Copyright notice

2011, Tilde University Press

Extent

17

Editor/Contributor(s)

M Uncles

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Licence

All Rights Reserved

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