Emerging brands: the case of China
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posted on 2011-01-01, 00:00 authored by Mike Ewing, L Windisch, J ZeiglerEmerging brands: the case of China
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engPublication classification
B1.1 Book chapterCopyright notice
2011, Tilde University PressExtent
17Editor/Contributor(s)
M UnclesChapter number
13Pagination
213 - 228ISBN-13
9780734610652Title of book
Perspectives on Brand ManagementPublisher
Tilde University PressPlace of publication
Prahran Vic.Usage metrics
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