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Entrepreneurial opportunities on the internet

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posted on 2006-01-01, 00:00 authored by Dianne Waddell, M Singh, A Musa
This chapter highlights and discusses entrepreneurial opportunities on the Internet. It provides a brief introduction to entrepreneurship, examines the characteristics of entrepreneurs, and talks about cyber entrepreneurs. It includes a case study which demonstrates the opportunities and challenges of cyber entrepreneurship. The case study illustrates the ease of setting up a business on the Internet by the younger generation with little capital and resource requirement. It highlights the fact that an intensive marketing campaign, perseverance, and some technical knowledge are important traits of cyber entrepreneurs. The other issues apparent from the case study are an opportunistic mindset, innovation, and the ability to create value where there was none before.

History

Title of book

Entrepreneurship and innovations in e-business: an integrative perspective

Chapter number

10

Pagination

179 - 199

Publisher

Idea Group Publishing

Place of publication

Hershey, Pa.

ISBN-13

9781591409205

ISBN-10

1591409209

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2006, Idea Group Inc.

Extent

14

Editor/Contributor(s)

F Zhao

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