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Ethnic consumers of the arts: extending the MAO model
chapter
posted on 2013-01-01, 00:00 authored by Huong Le, David Bednall, Yuka FujimotoEthnic consumers of the arts: extending the MAO model
History
Title of book
Transcultural marketing for incremental and radical innovationChapter number
4Pagination
78 - 95Publisher
IGI GlobalPlace of publication
Hershey, PAISBN-13
9781466647497ISBN-10
1466647493Language
engPublication classification
B1.1 Book chapter; B Book chapterExtent
22Editor/Contributor(s)
B Christiansen, S Yıldız, E YıldızUsage metrics
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