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Ethnic consumers of the arts: extending the MAO model

chapter

posted on 2013-01-01, 00:00 authored by Huong Le, David BednallDavid Bednall, Yuka Fujimoto

Ethnic consumers of the arts: extending the MAO model

History

Title of book

Transcultural marketing for incremental and radical innovation

Chapter number

4

Pagination

78 - 95

Publisher

IGI Global

Place of publication

Hershey, PA

ISBN-13

9781466647497

ISBN-10

1466647493

Language

eng

Publication classification

B1.1 Book chapter; B Book chapter

Extent

22

Editor/Contributor(s)

B Christiansen, S Yıldız, E Yıldız

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Categories

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Keywords

cross-cultural management consumer behaviour ethnicity motivation

Licence

All Rights Reserved

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