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Facing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas
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posted on 2024-11-27, 01:52 authored by Chris Baumann, Tanya Bretherton, Troy Sarina, Lucy TaksaLucy TaksaFacing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas
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SAGE PublicationsPlace of publication
London, Eng.Title of book
Sage Business CasesPublication URL
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