Factors motivating accounting undergraduates to learn: Hong Kong evidence

Student Motivation: Perspectives, Improvement Strategies and Challenges opens with a study wherein the authors cross-validate the modified four-scale SALES (when used for the first time with gifted students) in terms of factorial validity and internal consistency reliability. The correlation between the six learning environment scales and each SALES scale was statistically significant, with task orientation being the strongest independent predictor. Theoretical approaches to defining the content of motivation of student learning activities are discussed, and the essence of the concept and theoretical approaches to its study in psychological science is been specified. The authors go on to investigate the key motivating factors affecting the learning of accounting by undergraduates. A research model is developed to link various motivating factors, learning efficacy, as well as academic performance. Next, this compilation examines the effectiveness of applying a variety of teaching strategies in a general education course that involves mathematics in the United Arab Emirates, including the impact on female adults, contribution to life at home and work, and changes to perceptions of mathematics. Lastly, this compilation studies the relationship between the students’ learning approaches in undergraduate accounting programs and the achievements they have made in their studies. A questionnaire covering learning motives and strategies was adopted from Biggs (1987) to investigate the learning approaches of accounting students.