File(s) not publicly available
Gently Nudging or Strongly Persuasive? How Agencies View Advertising-Abstract
Version 2 2024-06-19, 10:24
Version 1 2023-02-03, 02:19
chapter
posted on 2024-06-19, 10:24 authored by MT Ewing, JP Jones, A Money, P SamouelGently Nudging or Strongly Persuasive? How Agencies View Advertising-Abstract
History
Pagination
271-Publisher DOI
ISSN
2363-6165eISSN
2363-6173ISBN-13
9783319118840Publication classification
B1.1 Book chapterPublisher
Springer International PublishingTitle of book
Developments in Marketing Science: Proceedings of the Academy of Marketing SciencePublication URL
Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC