This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels.
History
Chapter number
18
Pagination
247-259
ISBN-13
9781138957176
ISBN-10
1138957178
Publication classification
B Book chapter, BN Other book chapter, or book chapter not attributed to Deakin
Extent
18
Editor/Contributor(s)
Breitbath T, Kaiser-Jovy S, Dickson G
Publisher
Routledge
Place of publication
Abingdon, Eng.
Title of book
Golf Business and Management: A Global Introduction