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Green Marketing and Green Consumers: Exploring the Myths

Version 2 2024-10-19, 22:56
Version 1 2014-10-28, 08:30
chapter
posted on 2024-10-19, 22:56 authored by John Connolly, Pierre McDonagh, Michael PolonskyMichael Polonsky, Andrea Prothero
Green Marketing and Green Consumers: Exploring the Myths

History

Chapter number

16

Pagination

251 - 268

ISBN-13

9781840646870

ISBN-10

184064687X

Language

eng

Publication classification

B1.1 Book chapter, B Book chapter

Copyright notice

Dora Marinova, David Annandale and John Phillimore 2006 Copyright in chapter 6 is retained by the author L. Hunter Lovins

Extent

36

Editor/Contributor(s)

D Marinova, D Annandale, J Phillimore

Publisher

Edward Elgar Publishing

Title of book

The International Handbook on Environmental Technology Management

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