Green Marketing and Green Consumers: Exploring the Myths
Version 2 2024-10-19, 22:56Version 2 2024-10-19, 22:56
Version 1 2014-10-28, 08:30Version 1 2014-10-28, 08:30
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posted on 2024-10-19, 22:56 authored by John Connolly, Pierre McDonagh, Michael PolonskyMichael Polonsky, Andrea ProtheroGreen Marketing and Green Consumers: Exploring the Myths
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Chapter number
16Pagination
251 - 268Publisher DOI
ISBN-13
9781840646870ISBN-10
184064687XLanguage
engPublication classification
B1.1 Book chapter, B Book chapterCopyright notice
Dora Marinova, David Annandale and John Phillimore 2006 Copyright in chapter 6 is retained by the author L. Hunter LovinsExtent
36Editor/Contributor(s)
D Marinova, D Annandale, J PhillimorePublisher
Edward Elgar PublishingTitle of book
The International Handbook on Environmental Technology ManagementPublication URL
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