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Green marketing : what does the future hold?

chapter
posted on 2011-01-01, 00:00 authored by Michael PolonskyMichael Polonsky
Green marketing : what does the future hold?

History

Title of book

Readings and cases in sustainable marketing : a strategic approach to social responsibility

Chapter number

7

Pagination

245 - 256

Publisher

Tilde University Press

Place of publication

Prahran, Vic.

ISBN-13

9780734610850

ISBN-10

0734610858

Edition

1st

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2011, Tilde University Press

Extent

8

Editor/Contributor(s)

C D'Souza, M Taghian, M Polonsky

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    Research Publications

    Categories

    No categories selected

    Keywords

    marketing of green goodsenvironmentorganisational behaviour

    Licence

    All Rights Reserved

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