Hinglish cinema: The confluence of east and west

© Palgrave Macmillan, a division of Macmillan Publishers Limited 2014. About September 1994, the character of Bollywood underwent a change with a deluge of movies such as Bomgay (1996), Bombay Boys (1998), Split Wide Open (1999), Everybody Says I Am Fine (2001), Leela (2002) and Hazaaron Khwaishein Aisi (2003). Myopically acknowledged only as a change in the linguistic character of Bollywood, as manifested in its portmanteau name ‘Hinglish’, this transfiguration was often considered lusterless and sans consequences, or another addition to the long list of names representing a blend of English and Hindi:Bhakti poets of Hindi celebrated and characterized such fusion as ‘sadhukari boli’ or ‘khichri boli’. The most recent addition to this long inventory of mixed systems is Hinglish, a blend of Hindi and English. (Bhatia, 2011, p. 37).