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How commercial myths compete for identity value through the ideological shaping of collective memories and countermemories
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posted on 2007-01-01, 00:00 authored by C Thompson, Kelly TianHow commercial myths compete for identity value through the ideological shaping of collective memories and countermemories
History
Title of book
European advances in consumer researchSeries
European advances in consumer research; v. 8Chapter number
15Pagination
146 - 147Publisher
Association for Consumer ResearchPlace of publication
Duluth, Minn.ISBN-13
9780915552603ISBN-10
0915552604Language
engNotes
Paper presented at a special session 'Theorizing the socio-historical and ideological influences on the production of commercial culture,' 10-14 July, Milan, Italy.Publication classification
B1.1 Book chapterCopyright notice
2007, Association for Consumer ResearchExtent
69Editor/Contributor(s)
S Borghini, M McGrath, C OtnesUsage metrics
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