Indian advertising in the context of globalisation

chapter

posted on 2024-06-06, 11:07 authored by H Sreekumar, R Varman

Indian advertising in the context of globalisation

History

Chapter number

11

Pagination

158-170

ISBN-13

9781317421702

Language

eng

Publication classification

B1 Book chapter, B Book chapter

Copyright notice

2017, The Authors

Extent

15

Publisher

Routledge

Place of publication

Abingdon, Eng.

Title of book

Global advertising practice in a borderless world

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

Department of Marketing 3506 Marketing

Licence

All Rights Reserved

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