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Innovation in medical tourism service marketing : a case of India
Innovation in medical tourism service marketing : a case of India
History
Title of book
Innovations in services marketing and management : strategies for emerging economiesSeries
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book SeriesChapter number
3Pagination
49 - 66Publisher
IGI GlobalPlace of publication
Hershey, PhiladelphiaPublisher DOI
ISSN
2327-5502eISSN
2327-5529ISBN-13
9781466646735ISBN-10
146664673XLanguage
engPublication classification
B1 Book chapterCopyright notice
2014, IGI GlobalExtent
17Editor/Contributor(s)
A GoyalUsage metrics
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