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Integrated Marketing Communications: Conflicts of Interest, Politics and Performance
Version 2 2024-06-19, 10:24
Version 1 2023-02-03, 04:28
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posted on 2024-06-19, 10:24 authored by MT Ewing, NM deBussy, B RamaseshanIntegrated Marketing Communications: Conflicts of Interest, Politics and Performance
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265-272Publisher DOI
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2363-6165eISSN
2363-6173ISBN-13
9783319130835Publication classification
B1.1 Book chapterPublisher
Springer International PublishingTitle of book
Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceUsage metrics
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