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Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies
Version 2 2024-06-05, 10:53
Version 1 2014-10-28, 10:02
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posted on 2024-06-05, 10:53 authored by Paul HarrisonPaul Harrison, M JacksonIntegrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies
History
Chapter number
3Pagination
33-78ISBN-13
9781461455103ISBN-10
1461455103Language
engPublication classification
B1 Book chapterCopyright notice
2013, SpringerExtent
24Editor/Contributor(s)
Williams J, Pasch K, Collins CPublisher
SpringerPlace of publication
New York, N.Y.Title of book
Advances in communication research to reduce childhood obesityUsage metrics
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