International Environmental Marketing Claims: Real Change or Simple Posturing?
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posted on 2023-02-03, 04:28 authored by Michael PolonskyMichael Polonsky, L Carlson, S Grove, N KangunInternational Environmental Marketing Claims: Real Change or Simple Posturing?
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136-137ISSN
2363-6165eISSN
2363-6173ISBN-13
9783319131436Publication classification
B1.1 Book chapterPublisher
Springer International PublishingTitle of book
Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceUsage metrics
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