International education and challenges for Australia (case study)
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
History
Title of book
Marketing research : an applied orientationPagination
827 - 829Publisher
Pearson Education AustraliaPlace of publication
Frenchs Forest, N.S.W.ISBN-13
9780733970047ISBN-10
0733970044Edition
3rd ed.Language
engPublication classification
JO3 Original creative work - Textual work; BN.1 Other book chapter, or book chapter not attributed to DeakinCopyright notice
2006, Pearson Education AustraliaExtent
21Editor/Contributor(s)
N Malhotra, J Hall, P OppenheimUsage metrics
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