Introduction
Version 2 2024-06-05, 00:36
Version 1 2015-03-17, 15:56
chapter
posted on 2024-06-05, 00:36 authored by L Brennan, WW Binney, L Parker, TA Watne,, D Nguyen'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
History
Chapter number
1Pagination
1-4ISBN-13
9781782548140ISBN-10
1782548149Language
EngPublication classification
BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2014, Edward Elgar PublishingExtent
26Editor/Contributor(s)
Brennan L, Binney W, Parker L, Watne TA, Nguyen DPublisher
Edward Elgar PublishingPlace of publication
Cheltenham, U. K.Title of book
Social Marketing and Behaviour ChangeUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC