Introduction
Version 2 2024-06-05, 00:36
Version 1 2015-03-17, 15:56
chapter
posted on 2014-12-31, 00:00 authored by L Brennan, Wayne Binney, L Parker, T A Watne,, D Nguyen'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
History
Title of book
Social Marketing and Behaviour ChangeChapter number
1Pagination
1 - 4Publisher
Edward Elgar PublishingPlace of publication
Cheltenham, U. K.Publisher DOI
ISBN-13
9781782548140ISBN-10
1782548149Language
EngPublication classification
BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2014, Edward Elgar PublishingExtent
26Editor/Contributor(s)
L Brennan, W Binney, L Parker, T Watne, D NguyenUsage metrics
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