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Introduction

chapter
posted on 2013-01-01, 00:00 authored by Alvin LeeAlvin Lee, M G Edwards
Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them, and to act ...

History

Title of book

Marketing strategy case book : towards a new paradigm for sustaining forms of marketing

Pagination

1 - 17

Publisher

Cambridge University Press

Place of publication

Melbourne, Vic.

ISBN-13

9781107607309

ISBN-10

1107607302

Publication classification

BN.1 Other book chapter, or book chapter not attributed to Deakin

Copyright notice

2013, Cambridge University Press

Editor/Contributor(s)

A Lee, M Edwards

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