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Is the international marketing channel strategy adapted? An empirical study

chapter
posted on 2015-01-01, 00:00 authored by Ho Yin WongHo Yin Wong
Is the international marketing channel strategy adapted? An empirical study

History

Chapter number

6

Pagination

97-114

ISBN-13

9781137429582

ISBN-10

1137429585

Language

eng

Publication classification

B1 Book chapter, B Book chapter

Copyright notice

2015, Angelo A. Camillo

Extent

12

Editor/Contributor(s)

Camillo AA

Publisher

Plagrave MacMillan

Place of publication

New York, N.Y.

Title of book

Global enterprise management: new perspective on challenges and future developments

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Department of Marketing150599 Marketing not elsewhere classified970115 Expanding Knowledge in Commerce

    Licence

    All Rights Reserved

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