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Major case study : museum of contemporary art markets itself
Version 2 2024-06-06, 11:33
Version 1 2014-10-27, 16:43
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posted on 2024-06-06, 11:33 authored by R RentschlerMajor case study : museum of contemporary art markets itself
History
Chapter number
7Pagination
197-202ISBN-13
9780750680653ISBN-10
0750680652Language
engPublication classification
B1 Book chapterCopyright notice
2007, ElsevierExtent
10Editor/Contributor(s)
Rentschler R, Hede AMPublisher
ElsevierPlace of publication
Amsterdam, NetherlandsTitle of book
Museum marketing : competing in the global marketplaceUsage metrics
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