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Managerial factors influencing success of new product development

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posted on 2019-01-01, 00:00 authored by S Sedighadeli, Reza KachouieReza Kachouie
© 2019 by World Scientific Publishing Europe Ltd. All rights reserved. New product development is considered as one of the survival strategies for organisations with high risk which is related to extreme failure rate that should not be neglected. Among internal and contextual factors which affect winning or losing in new product development (NPD), the role of top management team as key decision makers is critical. The objective of our research is to explore managerial factors influencing success in new product development. To find out these factors, relevant literature was reviewed and specific top managers were interviewed. Afterwards, a survey was administrated to elicit the opinions of managers involved in NPD in accordance to the degree of each factor’s importance. This study examined six factors assumed to be critical in top management level to achieve success in NPD including commitment, regulatory focus, entrepreneurial orientation, social capital, international orientation and tendency of top managers to future study.

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Title of book

Managing Innovation: What Do We Know About Innovation Success Factors?

Pagination

45 - 67

Publisher

World Scientific Publishing

Place of publication

Singapore

ISBN-13

9781786346513

Publication classification

BN Other book chapter, or book chapter not attributed to Deakin

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