Title of book
Marketing of sportChapter number
2Pagination
23 - 44Publisher
PearsonPlace of publication
Harlow, EnglandISBN-13
9780273688266ISBN-10
027368826XLanguage
engNotes
Overview of chapter; Introduction; The for-profit sport organisation; The not-for-profit sport organisation; Marketing the for-profit and not-for-profit sporting Organisations, is there a difference?; Marketing in for-profit and not-for-profit sport organisations; Product; Conclusions; Discussion questions; Guided reading; Bibliography; Recommended web sites.Publication classification
B2 Book chapter in non-commercially published bookExtent
24Editor/Contributor(s)
J Beech, S Chadwick
