Deakin University
Browse

File(s) not publicly available

Marketing in for-profit and not-for-profit sport organisations

chapter
posted on 2007-01-01, 00:00 authored by Paul TurnerPaul Turner
Marketing in for-profit and not-for-profit sport organisations

History

Title of book

Marketing of sport

Chapter number

2

Pagination

23 - 44

Publisher

Pearson

Place of publication

Harlow, England

ISBN-13

9780273688266

ISBN-10

027368826X

Language

eng

Notes

Overview of chapter; Introduction; The for-profit sport organisation; The not-for-profit sport organisation; Marketing the for-profit and not-for-profit sporting Organisations, is there a difference?; Marketing in for-profit and not-for-profit sport organisations; Product; Conclusions; Discussion questions; Guided reading; Bibliography; Recommended web sites.

Publication classification

B2 Book chapter in non-commercially published book

Extent

24

Editor/Contributor(s)

J Beech, S Chadwick

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC