demetrious-mediaeffects-2012.pdf (1.55 MB)
Media effects : e-simulations and authentic 'blended' learning
Public Relations (PR) is an occupation through which public identities and realities can be constructed and manipulated. Thus, understanding the implications for ethical practice, especially in light of rapid developments in social media and new digital technologies, is increasingly relevant. However, conventional approaches to the teaching of public relations tend to emphasize practice and knowledge of occupational tools, over deeper reflection in areas such as the social effects and ethics. This chapter explores an e-simulation used in the public relations program at Deakin University, which aspires to develop higher ethical dispositions in students and canvasses what this means at a societal, practitioner, and industry level.
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Title of book
Professional education using e-simulations : benefits of blended learning designChapter number
15Pagination
255 - 270Publisher
IGI GlobalPlace of publication
Hershey Pa.Publisher DOI
ISBN-13
9781613501900ISBN-10
1613501900Language
engPublication classification
B1 Book chapterCopyright notice
2012, by IGI Global.Extent
21Editor/Contributor(s)
D Holt, S Segrave, J CybluskiUsage metrics
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