Deakin University
Browse

Moving from customer lifetime value to customer equity

chapter
posted on 2016-01-01, 00:00 authored by Andre BonfrerAndre Bonfrer, X Dreze
Moving from customer lifetime value to customer equity

History

Chapter number

4

Pagination

85-126

ISBN-13

9780262029919

Language

eng

Publication classification

B1.1 Book chapter

Extent

15

Editor/Contributor(s)

Hauser JR, Urban GL

Publisher

MIT Press

Place of publication

Cambridge, Mass.

Title of book

From Little's law to marketing science: essays in honor of John D. C. Little

Publication URL

Usage metrics

    Research Publications

    Categories

    Keywords

    John D.C. Littlemarketingmanagementmarketing scienceDepartment of Marketing3506 Marketing

    Licence

    All Rights Reserved

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC